CV
Contact
john@trippe.io --- linkedin.com/in/john-trippe --- Download CV
TRIPPE, LLC. Box 82337, Portland, OR., 97282
Summary
Based out of Portland, OR., I serve as an Ecommerce Product Manager for San Francisco based Deluxe Distribution, a major manufacturer and distributor of professional skateboard equipment (Real & Antihero Skateboards, Spitfire Wheels, Thunder Trucks, etc). Hired to develop and launch B2C and B2B Ecommerce solutions for Deluxe, I also sourced, installed and am the administrator of the company's Digital Asset Management system with over 3000 assets.
I have 10+ years experience in Ecommerce, web programming (HTML, PHP, CSS, Liquid, JavaScript, etc.), ad operations and sales (DFP), social media and email marketing, Unix server administration, and CMS management... I also love Agile (JIRA) and project management (TeamGantt).
Skills
| HTML | PHP | MYSQL |
| CSS | LIQUID | Shopify Plus |
| UX Design (Adobe Suite) | Email & Social Media Marketing | Optimizely |
| Product & Project Management | JIRA | TeamGantt |
| Google Analytics | Scrum & Agile Methodologies | Usability, and Testing |
| SAGE ERP | A/B Testing | Digital Asset Management & CMS |
Consulting
- SCION AUTOMOBILE COMPANY: trend-setter, strategic marketing
- MOTOROLA CELLULAR: influencer/product development
- MCD Brazil: arts curator, cultural liaison
Speaking
SEMI PERMANENT CREATIVE CONFERENCE: Spoke on emerging creative trends and strategic creative and social media marketing before an international audience of 3,000, Sydney, Australia, 2010.
Experience
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ECOMMERCE PRODUCT MANAGER, DELUXE DISTRIBUTION
2014 - Present, San Francisco, CA
Leading development and ongoing management of all Ecommerce efforts at this multi-million dollar manufacturer and global distributor of several brands of professional skateboard equipment located in San Francisco servicing both B2B and B2C.
- Oversee the full range of lifecycle management, from new development to enhancements of a custom enterprise B2B selling over 10M
- Programming (Liquid, HTML, PHP and CSS) and design of Shopify Plus – Scrum & Continuous Delivery
- Source, launch and admin of Digital Asset Management system – lead training of sales and marketing staff
- Manage the creation, administration and report on analytics of email marketing campaigns
- Analyze and report Google Analytics to sales, marketing and C-level to maximize leading KPIs
- Creating and prioritizing user stories in the product backlog with a focus on high-valued features - Jira
- Work with multiple teams on seasonal drop calendar and limited product launches
- Coordinate with sales and marketing teams on site merchandising, taxonomy, navigation and filters
- Manage sourcing and installation of custom Ecommerce mapping to ERP middleware
- Conduct A/B testing and customer research to develop new features that maximize value
- Report to CEO and President of company
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DIGITAL MARKETING & ECOMMERCE MANAGER, FFDG.net & FecalFace.com
April 2000 – 2014 (14 years), San Francisco, CA
- Internationally acclaimed online arts portal and physical gallery space in San Francisco selling over 120K of contemporary artworks online to domestic and international customers
- Order fulfillment, sourcing social media and rich content to drive traffic
- Ad sales and administration (clients include Nike, Adidas, Vice Media, Upper Playground, Volcom, Parsons)
- "Trend-setter"/ Strategic consulting with Motorola and Scion automobiles
- Speaking engagements in Sydney and Sao Paulo, Brazil
- Named as one of the city’s Power Brokers, San Francisco Magazine 2013
- Generating excitement for monthly openings and events through social media outlets and email marketing (26K Twitter/ 15K Instagram, 4K email list)
- Installing art exhibitions, curating highly respected exhibitions covered by international media outlets
- Financial and budgetary accountability
- Internationally recognized and celebrated art gallery located in San Francisco’s Mission District.
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ECOMMERCE MANAGER, IPATH Footwear (Timberland)
January 2003 – January 2007 (4 years 1 month), San Francisco, CA
IPath develops and markets skateboarding-inspired casual footwear, apparel and accessories with strong influences from music, art and culture. Purchased by Timberland.
- Web content creation & community development
- Website design and programming (PHP, MYSQL, CSS)
- Miva Script programming ECommerce (Miva Merchant).
- Email marketing
- HTML & PHP programming for CMS
- SEO, SEM, SMO
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CMS & WEB DEVELOPER, Swell.com & Hardcloud.com
April 2001 – April 2003 (2 years 1 month), San Francisco, CA
One of the Web's first interactive media/retail sites geared towards the surfing community.
- UNIX and CMS server administration
- HTML, PHP and Javascript programming
- Server backups and rebuilds
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VIDEOGRAPHER, 411 Video Magazine
September 1995 – July 2001 (5 years 11 months), San Francisco, CA
- Video shooting/editing
- Main contributing videographer for this bi-monthly skateboard video program
- Worldwide distribution
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WEB DEVELOPER, Idea.com
April 2000 – April 2001 (1 year 1 month), San Francisco, CA
- Built and maintained Fortune 500 websites using HTML/CCS/Javascript
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ASSISTANT ART DIRECTOR & WEB DEVELOPER, Thrasher Magazine
January 1998 – April 2000 (2 years 4 months), San Francisco, CA
- Graphic design and layout for monthly skateboarding magazine (Photoshop, Illustrator, Quark)
- Wrote and edited websites thrashermagazine.com and slapmagazine.com (CMS admin)
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BROADCAST ENGINEER, WTVG Channel 13
January 1993 – December 1995 (3 years), Toledo, Ohio Area
- Solely managed onsite remote broadcasts from broadcasting van for the 5pm and 6pm news.
Education
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SAN FRANCISCO STATE UNIVERSITY Cinema Studies
1998 – 2000
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UNIVERSITY OF TOLEDO Civil Engineering
1993 - 1995